02 — Journal
Process, live
A time-aware record of studio thinking. Project logs, reflections, and decision rationale — lighter and more provisional than the archive.
4 entries
2025
Reflection 10 Mar 2025 Weekly 01 Mar 2025 Reflection 15 Feb 2025 Decision 20 Jan 2025
On the Decision to Publish
Why we're doing this, what we think it costs, and what we hope it changes.
Week 9 — Finishing Lumina.raw, starting CMF_Nexus discovery
Two projects at opposite phases. Managing the transition without losing momentum.
When the system is the failure
A reflection on a project where the brand system worked and the brand didn't.
Switching to project-based pricing — the logic behind it
Why hourly billing was creating the wrong incentives, and what we changed.